Posts Tagged ‘online gaming’

New Jersey Ends 2014 on a Positive Note

Thursday, January 15th, 2015

file4741238088930The state of New Jersey has seen some struggle over the past year with casinos closing, online poker seeing less than stellar earnings and more. To close out the year, the state of New Jersey was able to end on a high note as the latest struggles facing the state’s gambling industry. Figures were just released this week showing that the gaming options of the state were able to earn $10.7 million in online earnings which is a nice increase from December of last year.

In 2013, the state was able to earn $6.6 million within the month of December and with the earnings from last year, the state saw an increase of just over $4 million. When it comes to online poker, the state was able to earn just over $2 million in online poker revenues for the month of December in 2014. This was the highest revenues the state had seen for a few months, which was a great way to end the year.

For 2015, the state has some additions already that will help the industry as the year has just begun. Financial institutions have gradually eased up on the restrictions involved along with payment processing so players will be able to easily deposit and withdraw funds with online gaming. Secondly, the 888 Poker site of New Jersey as well as WSOP have teamed up to combine player pools to help increase liquidity. Both sites will offer additional traffic numbers so that players have more competition on the virtual felt.

These changes as well as a New Year will help the city to hopefully have a better year with online gaming revenues as well as land based casino gaming. Other states are beginning to become interested in online gaming including three states already having announced legislation considerations. It will be interesting to see where the industry will stand after 2015. The state is currently the top leader in online gaming but this could easily change if new states begin to offer online gaming this year.

Caesars Casino to Offer New Online Gambling Campaign

Wednesday, September 10th, 2014

file4741238088930Caesars Casino is hoping to bring more gamblers to their online gaming sites by pushing a new television advertising campaign this winter. The casino believes that cold weather will help to bring more players online and help to boost online gambling numbers. Starting this month, the casino will begin showing a new advertising campaign on television that will help to show that online gambling is legal in New Jersey and that the casino offers more than 120 gambling games online.

The Vice President of Digital Marketing at Caesars Entertainment, Adrian Bailey, stated that the casino wanted to make the public more aware of what the casino was offering online and then highlight the market what kinds of games are available during online game play.

According to Bailey, the advertisements for online gambling tend to die down in the summer months due to casinos assuming that players are visiting land based facilities. As the weather starts to worsen and the cold sets in, players do not travel as freely and Caesars wants to take advantage of this by advertising to the public what options are available online.

Caesars not only is reminding players that they can participate in gambling online but also on several devices. You can enjoy the gaming at Caesars online via PC, mobile tablet or mobile device. Most players still game on the PC but more players are starting to use Smartphones to take advantage of online gambling games. Mobile gaming is gaining in popularity and Caesars wants players to understand that there are several formats for gaming and actual games to enjoy.

It will be interesting to see if the advertising campaign will help to bring more players to Caesars or if the numbers stay the same. One would assume that as the weather gets colder, players will take advantage of the option to play at home with online gaming capabilities.